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Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

SEO practices:
• Title tag should have length of 70 characters (including spaces) having consideration for alphabetical priority and must contain keywords.

• Description tag should have 150 character limits with the consideration that they do not repeat keywords more than 3 times and place most common keywords towards the beginning of the description.

• Keyword tag should have a maximum of 200 characters. Do not use commas. Place most common keywords first. If possible, consider alphabetical priority and here again do not repeat keywords more than 3 times.

• In Body Tag Keywords (KW) density should be between 3-10% and place KW close to each other.

• Position KW's as near to the beginning of the content as possible and use KW's as headings.

• The first 150 words should explain what the page is about. Include a KW in all text links if possible.

• Keep body of the text in one or two solid blocks rather than spreading the text around the page.

• Use KW's in Alt tags.

• Do not overload the page with different topics; keep each page dedicated to a certain topic.

Robots

You can find all you need to know about robots at this website http://www.robotstxt.org/wc/robots.html
Here are some basic principles to follow.
User-agent: googlebot This is the name of the robot. There are many different user agents.
User-agent: * The ‘*’ is used to represent all user-agents i.e. any.

disallow: / This function will disallow robots access to any files
disallow: This function will allow all robots access to anything.
disallow: /v3/index.htm This function will disallow robots access to the specific /v3/index.htm directory on the server.

For example this would allow all robots access to everywhere.
User-agent: *
disallow:

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